Dermalogica
Dermalogica are the industry’s leading skincare professionals having received over 300 awards in their dedication to skin health worldwide.
The company was founded in 1986 by Jane Wurwand after it came to her attention that very few skin care ‘professionals’ focus their attention on continuing their skin health education.
Unlike many other skincare brands, Dermalogica’s business model is built on education and training. They focus on skin health, rather than beauty.
Dermalogica’s carefully designed formulas and high-quality ingredients help you get the most out of your skincare products and overall skin health.
Leadership
I was fortunate enough to be invited to be Dermalogica’s Head of Design for the UK and Ireland in 2017. Dermalogica had recently been acquired by Unilever and they were looking for a strong design leader to drive the creative in the UK with the support of the global team.
In a very short time I implemented a new creative briefing structure, unified their creative output across multiple channels and re-organised the creative vision of the brand.
By streamlining the design process, I was able create two of their most commercial and visually successful campaigns to date.
Streamlining
I quickly implemented a new creative briefing system that enabled my design department to unify our creative output across multiple channels and made us more agile in responding to the briefs. My design team and I could then concentrate our efforts on the craftsmanship of the creative, rather than in the ‘red tape’ of the process.
Internal & External Communications
In addition to creating some of Dermalogica’s most commercially successful campaigns, I also systematically went through and redesigned each and every communication piece for Dermalogica. My implementation of a solid, unified brand look and feel now means the future for Dermalogica looks as healthy and as glowing as their products make your skin.
