IIAA
The iiaa is a leading distributor of scientific, research-backed and, most importantly, healthy skincare. A portfolio of brands that make a real difference to your skin with as little impact on the environment as possible. As a member of the Beauty Companies Association (BCA), they continually help to develop the direction of the industry.
Inspiration
We provide something that is totally recyclable – but that’s not our measure of success.David Alpert
The beauty industry is particularly bad for sustainability. Silicon beads, plastic packaging all adding to an ever increasing environment impact.
Originally IIAA used plastic pots for the products from its own line – Advanced Nutrition Programme™. Then they transitioned to plastic pouches, using 90% less plastic, before making a million pound investment in 2017 that enabled the use of cardboard tubs. Now they provide something that is totally recyclable. If their products fell into the sea they would completely biodegrade.
Brief
I was asked to assist with the transition of IIAA’s most senior designer into the role of Head of Design and to help direct the creative output of the studio with the Feed, Fortify, Finish™ mantra. In addition, I led and developed the creative of the marketing assets for new product launches across IIAA’s Advanced Nutrition Programme™, Environ® and Jane Iredale ranges.
John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project.
Result
Each of the IIAA’s three brands came with their own unique creative problems, each had their own very distinct visual language.
Advanced Nutrition Programme™ was routed in its passion for being environmentally friendly whilst fundamentally a supplement that was fantastic for your skin’s inner health. Everything, from sourcing vegetable inks and recycled paper stocks to bio degradable laminates. Every element of the creative and design had to be carefully considered to embody this ethos.
Environ®, driven by its scientific approach to skin care and skin routine, subsequently had a very different creative approach. Focusing on the technical side of skincare, it was imperative for the creative to make the data digestible for the customer. All key touchpoints, from social posts to packaging and everything in-between was aligned to making the science accessible.
Jane Iredale, with its beautiful earthy colour cosmetics and its philosophy of finding alternatives to preservative systems and parabens meant that the creative had to be vibrant and engaging whilst reinforcing the brands core messaging.
Testimonials
“Once again you have proven to be an absolute star and key performer in our studio! You have stepped in and proven what a great asset you are to the whole team.”
“Patience and professionalism, John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project.”
“Helpful, efficient, charismatic and diligent, John fulfils all challenges a design studio can present to him. His calm composure and level headedness has seen him manage clients and designers with huge success. Creatively flexible, whether in designing or through problem solving, John is a great asset to any organisation.”
